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And he was vain: I do not believe I have ever met a more physically attractive person who was more acutely aware of his own physical attractiveness. And he was pretentious: Sweet Jesus Christ, that kid never took a piss without pondering the abundant metaphorical resonances of human waste production. 'I'm telling you,' Isaac continued, 'Augustus Waters talked so much that he'd interupt you at his own funeral. 'I'm assuming you've got some time, you interupting bastard.
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We forgive him not because he had a heart as figuratively good as his literal one sucked, or because he knew more about how to hold a cigarette than any nonsmoker in history, or because he got eighteen years when he should've gotten more.' “This is the title we’re using to convince the younger audience to move to digital ownership,” Marcais said.“Augustus Waters was a self-aggrandizing bastard. With “Fault,” Fox only sees more of an opportunity to grow the Digital HD revenue stream. Rentals also were off 14% to $1.7 billion. That’s as DVD and Blu-ray sales are down 8.2% to $3.26 billion, driven mostly by lower-priced discs.

The “Fault in Our Stars” release comes as the sale of movies on digital platforms is up 37% during the first six months of the year, generating $671 million, according to the Digital Entertainment Group. SEE ALSO: Why Hollywood’s Experiencing a ‘Digital Renaissance’ with Digital HD
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Apple is also promoting extra features with its digital sales.Ĭompanies like Comcast have been experimenting with higher price points, scoring late last year with “Despicable Me 2,” which it sold on HD for $20.99 through its Xfinity TV store and “The Hunger Games” for $18.99 on HD.
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While the online stores are making the theatrical cut available for around $15, the extended version is priced at $20, which includes additional scenes, as well as the original theatrical release.Īs an added incentive, fans who purchase a Digital HD copy of the film will receive six free “Fault” ringtones as a gift. While there have been TV spots for the film’s Digital HD release, including commercials that aired during the MTV Video Music Awards, much of Fox’s campaign for “Fault” has focused on social media platforms.įox has made sure “Fault” is available on most platforms, including Apple’s iTunes, Amazon Instant Video, Google Play, Verizon’s FioS, Target Ticket, Comcast’s Xfinity, Walmart’s Vudu, Best Buy’s Cinema Now, Microsoft’s Xbox Live and Sony’s Entertainment Network.Īpple and Amazon are especially keen on promoting the film to customers who may have bought the book through their online stores and read it on their iPad and Kindle tablets. It was produced for $12 million.Īccording to the online campaign and trailer, the extended cut promises “more Gus and Hazel,” which could drive even more interest among fans of the film and John Green’s bestseller, and generate considerable coin for Fox, making it one of the best Digital HD sellers to date. Directed by Josh Boone, the teen romance stars Shailene Woodley and Ansel Elgort and broke out this summer as one of the year’s most profitable films, earning $280 million worldwide. Given the online buzz around the film’s homevideo release, there is clearly pent up demand by fans to see the movie again. The three-week window is a considerable amount of time for the film to court a younger demographic that has traditionally preferred to rent films or stream YouTube videos. SEE ALSO: Tom Cruise’s ‘Edge of Tomorrow’ Gets Repositioned on Home Videoįox purposefully chose this week to launch “Fault” as a Digital HD title because of the Labor Day holiday, during which it believes the film’s young fans will host viewing parties with friends and encourage others to purchase the movie, as well. They do lots of things with movies digitally.” When they buy music and books, it’s digital. “This young audience already has a digital life. “This is a movie that’s going to add an overall effect on the consumption of Digital HD by teens and younger people, especially young girls,” Vincent Marcais, executive VP of brand marketing for Twentieth Century Fox Home Entertainment told Variety. And CinemaScore found that 52% of the audience consisted of females under 18 females under 25 made up 69% of ticket buyers.

16.Īround 75% of “Fault’s” audience on opening weekend was largely under 25 and female (around 80%), according to Fox.


But with “Fault,” Fox’s homevideo division is specifically reaching out to 13 to 17-year-old girls and women over 18 with an extended cut of the film on most digital platforms three weeks before its disc is available to purchase through traditional retailers on Sept.
